Increase Awareness To Climate Change & ConservationThe world is constantly distracted.
What we need isn't 'more awareness'. What we need is targeted awareness. The term climate change is worldly, yet we don't take any drastic changes to address it. Things like conserving water and reduce, reuse, recycle are simple.
But why isn't everyone doing it?
It's because what we are doing - is not targeted. It's passive, it comes and goes along with the next celebrity gossip.
We need something new, shocking and viral to keep people's attention on what's important.
We can't change our attention span due to the rise of tech, but we can definitely do better with how we broadcast our message.